SKU: 52791918025
designer red cocktail dress

designer red cocktail dress 1950s Designer Red Silk Satin New Look Cocktail Dress New! ON HOLD – Coutura Vintage

Sale price$20.06 Regular price$22.29
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Size: 4

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Description

designer red cocktail dress 1950s Designer Red Silk Satin New Look Cocktail Dress New! ON HOLD – Coutura VintagePlease note this dress is on hold and not available for sale Measurements Size: Small Bust: 34 35 inches + 86 89 cm Waist: 26 inches + 66 cm Hips: open Bodice Length from Outside Shoulder: 15 inches + 38 cm Total Length from Outside Shoulder: 42 inches + 107 cm Hem Length: 1. 5 inches + 4 cm Zipper Length: 14 inches + 36 cm Seam Allowance: 0. 5 inches + . 1. 25 cm (per side) Note: Measurements are taken from outside, flat and stretched from seam to

Please note this dress is on hold and not available for sale

Measurements

Size: Small

Bust: 34 - 35 inches + 86 - 89 cm

Waist: 26 inches + 66 cm

Hips: open

Bodice Length from Outside Shoulder: 15 inches + 38 cm

Total Length from Outside Shoulder:  42 inches + 107 cm 

Hem Length: 1.5 inches + 4 cm

Zipper Length: 14 inches + 36 cm

Seam Allowance: 0.5 inches + .1.25 cm (per side)

Note: Measurements are taken from outside, flat and stretched from seam to seam. This is the maximum size allowable, so please consider individual fit and comfort.

 

Description

* Stunning 1950s firebox red silk satin commercially made dress

* Classic New Look silhouette with a cinched waist and full skirt

* Dress is sleeveless with an inset oval notched neckline panel which widens at the back to form a collar.

* Faux opening down the front of the dress with decorative self-fabric buttons

* Self-fabric bow just below the notched collar and princess seaming either side

* Skirt is very full with wonderful drape

* Low v-shaped back with collar 

* In-seam pocket on right-hand side of the dress

* Back metal zipper, pinked seams, turnover hem (unstitched)

* Label reads Jonny Herbert Originals

The Jonny Herbert label produced sophisticated, junior-sized quality day, cocktail and evening dresses. The company was registered by John Buffa and Herbert Aptel in 1950 as a division on Sealove-Becker, Inc. By 1954 the company had expanded into the Midwest with a sales office in Chicago. Aptel later left the company but Buffa managed it until his death in 1973. I have not been able to track more detailed history of the company, although I must add that over the years I have owned a number of dresses from this label, and seen many more, and all are high quality, beautifully made and designed.

 

Condition 

Excellent. 

No notable flaws that I can see -  a sliver of thread can be seen on a couple of seams and stitching on hem a tad untidy but not visible at all from the front.

Please note that these are vintage items that have been used and loved over the years, As such, they may display slight evidence of their age. Any notable flaws above and beyond this will be highlighted here.

 

Comment 

Simply gorgeous dress with some fabulous design details that really make it stand apart from the rest. One of the best Jonny Herbert dresses I have had the pleasure of owning. Please drop us a line if you require additional information about this listing.

 

Shop Policies

COVID-19

Unfortunately, the pandemic has resulted in a backlog of parcels worldwide. Our local Postal Service continues to operate at increased capacity and assures us that packages will arrive at their destination, albeit with a noticeably longer timeframe.

We now offer an alternate express delivery service via DHL for those of you who want your packages more expediently. This option is currently delivering packages within a seven-day timeframe from collection.

Availability
This item is within our selling stock. In the unlikely event that two buyers purchase this item concurrently, payment will be immediately refunded to the latter purchaser. We apologise in advance should this rare circumstance arise.


Postage
We make every effort to post your item within 1-3 days of payment. Should a circumstance arise where we are unable to post within this timeframe (eg we are away at a fair) we will contact you immediately. Please note that our postage charges are based on standard international and domestic air packages - all with tracking. If you want to upgrade to express postage or require insurance, please contact us prior to checkout and we will adjust the rates accordingly.

 

LayBys/Layaways
Yes we do offer flexible layby/layaway options and are open to negotiation as to the time period. Obviously, the more expensive the item the longer the time you will have to finalise payment. Contact us to see how accommodating we can be :)

Alterations
Obviously, as these are one- off pieces, the fit may not be quite what you need. To this end, we also offer an alteration service by professional seamstresses. Please shoot us an email outlining what you want and we will quickly respond with a quote and timeframe. Costs are kept to a minimum for this service.

Special Orders
If you are looking for something that you don't currently find in our shop - let us know we may be able to help you with a special listing!

Photography
Our photos are taken with a mix of studio and ambient lighting. Whilst we take care with the colour balance of our photos, individual computer monitors register colours differently depending on their calibration. If you want the exact colour shade drop us a line and we will give you the Universal Pantone colours that match the item.

 

Shipping Notes
  • Free Standard Shipping on $100+ Orders to the USA.
  • Except Preorder products are shipped in 48 hours.
  • Delivery to the USA:
  1. Standard Shipping : 3-10 business days
  • If time is of the essence, please consider selecting expedited delivery for faster service.
Exchange/Return Notes
  • We offer a 30-day return/exchange service after receiving.
  • Final sale items are not eligible for returns or exchanges.
  • To process your return/exchange, please contact us at [email protected]
  • Please click here for more details>>> Return & Exchange Policy
SKU: 52791918025

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Sara
Lowell, US
★★★★★ 3
Not as great as I was hoping.
Size: Queen
I was hoping this was going to be my miracle pillow. I have had terrible neck pain for years. It arrived with too much stuffing. Removed some and it caused terrible occipital headaches. I’ve slowly been adding stuffing, hoping to find the right fit.
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Reviewed in the United States on May 26, 2026
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Ilona C. Frankel
Birmingham, US
★★★★★ 5
Best pillow ever!!!
Size: Sapphire Queen
I have actually tried dozens and dozens of pillows in my life, and dozens in the past three years, but this is it. Some cheap, some very very expensive, and some very famous brands. This one beats them all. So awesome and comfortable (side sleeper). I tried one and loved it so much I ordered a second right away. It is exactly what I've been searching for forever!!! Stays in shape, extremely comfortable. Only thing is you definitely need a 32" pillowcase to cover it, and I wish they made a 34" pillowcase, but no luck. I used the pillow the same night and it's definitely worth the money. No neck pain, super squishy but supportive, and no odor.
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Reviewed in the United States on October 31, 2025
S
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Shops Too Much
Massapequa, US
★★★★★ 5
Great pillow
Size: Sapphire King, Size: Sapphire King
Super comfy pillow. Fluffs up without any issues and it was the first night in a long time I wasn't allover the bed trying to get comfortable. I appreciate the fact that the material in the pillow can be washed. The prefill was perfect for me so I did not need to remove or add but I like the option to do so. 10/10
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Reviewed in the United States on April 21, 2026
K
Verified Purchase
Kim O.
Massapequa, US
★★★★★ 5
Way fluffy, good support
Size: Sapphire Queen
This pillow is way fluffy. It does fit into a standard pillowcase with a little tugging and stuffing. Worth it though, as it’s cool and provides more support than a usual side sleeper pillow. I’m not using the extra stuffing that comes with it as the firmness is fine for me right out of the box.
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Reviewed in the United States on April 18, 2026
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Andrea Pendergraff
Grantham, US
★★★★★ 5
Great for side sleeper
Size: Sapphire King
I am loving this pillow. I waited a few months to see how I would feel about it, because I definitely did not like solid foam pillows previously. I’m a side sleeper, and my pillows were discontinued from a different bedding company. I tried a few others in the interim and was not happy with the support for my neck. Tried this one and I really love the shredded foam. It supports my neck and my head, it’s comfortable. It is movable if I need support in a certain position. It has extra fill if needed. Super happy with this purchase.
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Reviewed in the United States on May 28, 2026

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