SKU: 67555971852
designer red cocktail dress

designer red cocktail dress 1950s Designer Red Silk Satin New Look Cocktail Dress New! ON HOLD – Coutura Vintage

Sale price$26.06 Regular price$28.96
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Description

designer red cocktail dress 1950s Designer Red Silk Satin New Look Cocktail Dress New! ON HOLD – Coutura VintagePlease note this dress is on hold and not available for sale Measurements Size: Small Bust: 34 35 inches + 86 89 cm Waist: 26 inches + 66 cm Hips: open Bodice Length from Outside Shoulder: 15 inches + 38 cm Total Length from Outside Shoulder: 42 inches + 107 cm Hem Length: 1. 5 inches + 4 cm Zipper Length: 14 inches + 36 cm Seam Allowance: 0. 5 inches + . 1. 25 cm (per side) Note: Measurements are taken from outside, flat and stretched from seam to

Please note this dress is on hold and not available for sale

Measurements

Size: Small

Bust: 34 - 35 inches + 86 - 89 cm

Waist: 26 inches + 66 cm

Hips: open

Bodice Length from Outside Shoulder: 15 inches + 38 cm

Total Length from Outside Shoulder:  42 inches + 107 cm 

Hem Length: 1.5 inches + 4 cm

Zipper Length: 14 inches + 36 cm

Seam Allowance: 0.5 inches + .1.25 cm (per side)

Note: Measurements are taken from outside, flat and stretched from seam to seam. This is the maximum size allowable, so please consider individual fit and comfort.

 

Description

* Stunning 1950s firebox red silk satin commercially made dress

* Classic New Look silhouette with a cinched waist and full skirt

* Dress is sleeveless with an inset oval notched neckline panel which widens at the back to form a collar.

* Faux opening down the front of the dress with decorative self-fabric buttons

* Self-fabric bow just below the notched collar and princess seaming either side

* Skirt is very full with wonderful drape

* Low v-shaped back with collar 

* In-seam pocket on right-hand side of the dress

* Back metal zipper, pinked seams, turnover hem (unstitched)

* Label reads Jonny Herbert Originals

The Jonny Herbert label produced sophisticated, junior-sized quality day, cocktail and evening dresses. The company was registered by John Buffa and Herbert Aptel in 1950 as a division on Sealove-Becker, Inc. By 1954 the company had expanded into the Midwest with a sales office in Chicago. Aptel later left the company but Buffa managed it until his death in 1973. I have not been able to track more detailed history of the company, although I must add that over the years I have owned a number of dresses from this label, and seen many more, and all are high quality, beautifully made and designed.

 

Condition 

Excellent. 

No notable flaws that I can see -  a sliver of thread can be seen on a couple of seams and stitching on hem a tad untidy but not visible at all from the front.

Please note that these are vintage items that have been used and loved over the years, As such, they may display slight evidence of their age. Any notable flaws above and beyond this will be highlighted here.

 

Comment 

Simply gorgeous dress with some fabulous design details that really make it stand apart from the rest. One of the best Jonny Herbert dresses I have had the pleasure of owning. Please drop us a line if you require additional information about this listing.

 

Shop Policies

COVID-19

Unfortunately, the pandemic has resulted in a backlog of parcels worldwide. Our local Postal Service continues to operate at increased capacity and assures us that packages will arrive at their destination, albeit with a noticeably longer timeframe.

We now offer an alternate express delivery service via DHL for those of you who want your packages more expediently. This option is currently delivering packages within a seven-day timeframe from collection.

Availability
This item is within our selling stock. In the unlikely event that two buyers purchase this item concurrently, payment will be immediately refunded to the latter purchaser. We apologise in advance should this rare circumstance arise.


Postage
We make every effort to post your item within 1-3 days of payment. Should a circumstance arise where we are unable to post within this timeframe (eg we are away at a fair) we will contact you immediately. Please note that our postage charges are based on standard international and domestic air packages - all with tracking. If you want to upgrade to express postage or require insurance, please contact us prior to checkout and we will adjust the rates accordingly.

 

LayBys/Layaways
Yes we do offer flexible layby/layaway options and are open to negotiation as to the time period. Obviously, the more expensive the item the longer the time you will have to finalise payment. Contact us to see how accommodating we can be :)

Alterations
Obviously, as these are one- off pieces, the fit may not be quite what you need. To this end, we also offer an alteration service by professional seamstresses. Please shoot us an email outlining what you want and we will quickly respond with a quote and timeframe. Costs are kept to a minimum for this service.

Special Orders
If you are looking for something that you don't currently find in our shop - let us know we may be able to help you with a special listing!

Photography
Our photos are taken with a mix of studio and ambient lighting. Whilst we take care with the colour balance of our photos, individual computer monitors register colours differently depending on their calibration. If you want the exact colour shade drop us a line and we will give you the Universal Pantone colours that match the item.

 

Shipping Notes
  • Free Standard Shipping on $100+ Orders to the USA.
  • Except Preorder products are shipped in 48 hours.
  • Delivery to the USA:
  1. Standard Shipping : 3-10 business days
  • If time is of the essence, please consider selecting expedited delivery for faster service.
Exchange/Return Notes
  • We offer a 30-day return/exchange service after receiving.
  • Final sale items are not eligible for returns or exchanges.
  • To process your return/exchange, please contact us at [email protected]
  • Please click here for more details>>> Return & Exchange Policy
SKU: 67555971852

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4.8 ★★★★★
Based on 23 reviews
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Product Reviews
K
Kindle Customer
Fort Morgan, US
★★★★★ 5
absolutely loved it!!!
Format: Kindle
This book was awesome!! I love how the female took the lead and said if you want me back you work for it!! I laughed and I cried! Thank you for sharing your characters with me and giving me a sweet place to escape to!! I definitely stayed up too late having to finish it haha!! Bouncing on my feet waiting for the next one!!!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on March 6, 2026
A
A D Lum
Port Orchard, US
★★★★★ 3
Why call it "Grovel" when there is no actual groveling?
Format: Kindle
I'm so confused by this story. The title of the book is Grovel and yet the MMCs do not do any groveling at all. They reject her, say mean/cruel things to her and break her heart, but then do nothing to make up for it when she comes back to town. I couldn't stand Frost; the way that he treated her, and women in general, the things that he said to her just gave no reason for why he should be forgiven or be allowed back into Noelle's life. The interactions with Robin and Shepard were a little better, but nothing about this story showed me why she should forgive them and get back together with them. This was a good premise, but very poor execution of a story line. I felt bad for Noelle and what she had been through with these men, but wanted better for her and wished that she could have found a different pack that would actually treat her right and not blame her for the choices that their mother made. In the end, this book just wasn't for me. I liked the character of Nana, I even liked Noelle's parents and felt bad for what Noelle had to deal with, but I just didn't care for the supposed romance that this book was about. Maybe others will enjoy it, but I'll probably pass on any other stories from this author. I gave it 2.75 stars, but rounded up since Amazon doesn't allow partial stars.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on February 13, 2026
C
Carmen Alicea
Lexington, US
★★★★★ 4
The grovel wasn’t groveling.
Format: Kindle
Oh no, if you’re going to promise grovel, you better deliver. And unfortunately… this one fumbled the assignment. Three Alphas who rejected their scent match, broke her heart, and let her walk away for ten years, only to realize she was “the one suddenly”? I was ready for emotional devastation and tearful, knees-in-the-snow apologies. But here’s the problem: the grovel just didn’t hit hard enough. For a betrayal that deep, the emotional payoff felt rushed. The Alphas express regret, sure, but it never quite reaches that gut-wrenching, ache-for-it level you expect from a story built entirely on redemption. Their apologies come, but they lack the prolonged suffering, the desperate proving, the earn it or lose her forever energy that would’ve made this unforgettable. After ten years of heartbreak and abandonment, Noelle's forgiveness comes a little too easily, a little too quickly. You can feel the story nudging her toward reconciliation before the emotional scales are fully balanced. The chemistry is still there, the tension still simmers, and the small-town winter vibes are undeniably cozy, but for a book titled Grovel, the emotional reckoning needed to be deeper, messier, and far more punishing. A compelling setup with plenty of angst and longing, but if you’re here for hardcore grovel and slow-earned forgiveness, this one might leave you wanting more.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on March 26, 2026
R
Raielyn
Houston, US
★★★★★ 5
Christmas fluff
Format: Kindle
This is a super cute sweet and fluffy sort of story, no OTW no angst a little bit of sadness some reject but you know in the end they come back together as a better stronger pack.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on March 13, 2026
N
Verified Purchase
NewFriendJen
Massapequa, US
★★★★★ 5
very cute
Format: Kindle
This was a great winter read with grovel! I love that each MMC took his own approach to groveling, and that the FMC didn’t forgive them easily.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on January 17, 2026

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