purple peasant dress Late 1960s Anne Fogarty Soft Lavender Purple & White Floral Off Should – Shrimpton Couture

purple peasant dress Late 1960s Anne Fogarty Soft Lavender Purple & White Floral Off Should – Shrimpton CoutureAnne Fogarty designed pieces for young women at affordable pricing. Her work always has a touch of femininity to it. She started her career as a fit model for Harvey Berin while in her twenties and it was while there that she decided to try her hand at design. She designed dresses for Youth Guild up to 1950 before joining Margot Dresses and then by the 1950s, she designed for Saks Fifth Avenue. In 1962 she launched her label under her own name, Anne

Anne Fogarty designed pieces for young women at affordable pricing. Her work always has a touch of femininity to it. She started her career as a fit model for Harvey Berin while in her twenties and it was while there that she decided to try her hand at design. She designed dresses for Youth Guild up to 1950 before joining Margot Dresses and then by the 1950s, she designed for Saks Fifth Avenue. In 1962 she launched her label under her own name, Anne Fogarty, Inc, followed by a boutique line. This dress is from that secondary line. Her business closed in 1970 which gives us a window that this dress would have been from. Through the 1960s and 1970s the Empire cut was a favourite of hers and this is a lovely example of that time period. 

The dress is so cute and it will be even better on an actual body. It is always hard to fully capture pieces with this off the shoulder cut as they really need to be on to come to life. The dress is made out of a light cotton voile in a soft lavender colour. There is a design of little white dots and flowers that runs over the entire dress. The edges of the flowers are finished with a slightly more opaque white line that gives the fabric a hand painted effect. The top is cut with a higher set empire waist and it is meant to skim over the bust. The neckline is ruffle and it is cut wide enough that depending on your shoulders it can sit fully on the shoulder, to the edge of the shoulder, or fully off the shoulder to leave the most skin bare. The sleeves are capped and puffed. It is gathers just under the bust for a touch of shaping and then the dress falls loose and easy around the body on all sides. Two ribbons are attached at the waist, one purple and one white, and you can use these to tie it at the back. This lets you ties them loose and easy or you can really cinch it in. The skirt falls from there and gently widens out as it nears the hem. The hem is finished with a wide ruffle in the same fabric to create the perfect finishing touch. It is darling. Excellent condition. 

Fully lined in a white silky rayon. It slips over the head to wear and you can tie the ribbons to add shape. 

Bust: to 20" flat across from side seam to side seam
Empire waist: to 18" flat across from side seam to side seam
Hips: to 23" flat across from side seam to side seam
Bodice: approx 10" from top of shoulder to ribbons waist
Skirt: 43" from ribbons at empire waist to hem
Neckline opening is 40" around

Modern Sizing Equivalent: SML-MED

Item# DD3740

This garment has been professionally cleaned, pressed and is odor free. Thoroughly checked over before shipping, it will be ready to wear upon arrival.